Cycling sponsor ‘huge’ for women

Triple world champion Dani King believes finding a new sponsor for next month’s Women’s Tour race through the UK is “huge” for women’s sport.

King will be joined on the stage race by leading names from the Great Britain Cycling Team as well as reigning world and Olympic champion Marianne Vos.

But, despite the quality field, it was a lengthy search before financial backers Friends Life were announced.

“It’s huge for our sport, and women’s sport in general,” said King.

The Women’s Tour, which will see 96 of the world’s top riders competing from 7 to 11 May, has been granted the highest possible ranking for a stage race by the UCI, putting it on a par with the world’s top races for women.

The five-stage road race will begin in Oundle, Northamptonshire and finish in Bury St Edmunds, Suffolk.

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